For those of you who aren't familiar with DDP, he was a former WCW and WWE wrestler that lost his way in his career at a time when he was already deemed “too old” to be a pro wrestler and his touring buddies that were like family were losing their way in life. Scott Hall is probably the most famous example as heroin use and alcoholism were destroying his body as well as being a wrestler. DDP took him in and helped transform his life with his unique style of lifestyle and fitness coaching. He added 20 years to his life and then built a business around this.
He took fitness, made it profitable, improving the lives of millions at this point and created a way to staff happy, fit and useful people that had a legitimate passion for something that does better for the world in almost every way possible. No carbon footprint, no capitalism at play and a lot of it goes to charities too.
I realize there are other businesses that are for fitness but this seems to be the most successful, admirable and best ideas to come about for a very long time. It's something that I feel represents this subs idea of a real small business turned big and still representing what we mean. There aren't many truly essential industries anymore but fitness is one that we should never abolish. Especially when it supports such a world altering thing.