It really boils my blood when a brand tricks consumers into thinking their product or service will be free, only to pivot last minute with hidden fees. TurboTax is a major offender in this regard. Despite all of their promises of “Free”, you actually have to pay if you spent any time unemployed. Like – folks who have been receiving unemployment probably don't have a spare $120 to spend on TT.
It is cool to try and make a dime, but tricking vulnerable people who need “Free” services to survive and then applying hidden fees. That just sucks. #notreallyfree