Today the US branch of the alternative footbrand company Dr Martens announced that they will be closing their warehouse in Portland Oregon towards the end of the year. Around 70 employees will lose their jobs, some of whom have been with the company for over 20 years.
In the announcement to employees today the board members were asked if they had tried to find a bigger warehouse in Portland and they said they had looked and found some potential places, however had decided instead to contract out their warehouse needs to a different company in LA because it was best for the business.
Loyalty and hard work for a corporation will mean nothing when they decide profits are more important then you. “Alt” companies aren’t any better and are selling you an image of counter culture, literally selling it back to you, when at the end of the day all they care about is people over profits.