Applying the pressure is easy
- Use up all of the gift card balances at Starbucks and don't replenish.
- Don't give others Starbucks gift cards and tell others to stop giving you Starbucks gift cards.
Why this could work
Starbucks makes money from the over $1 billion unused customer credit on Starbucks gift cards. (yahoo.com)
- $155m every year from unredeemed balances. Starbucks keeps that money without the need to give goods or services in return. Free money. (thehustle.com)
- Starbucks uses the gift card money to grow instead of paying between 0.46% and 4.5% in interest on corporate bonds. (thehustle.com)
We could all still go to Starbucks. Simply changing the way we pay for our morning coffee could greatly hurt their bottom line.