As someone who supports the idea we shouldn't slave our lives away for less than livable wages, certain types of celebrities, mainly actors, have always been sort of the ideal end goal for workers in general. They get paid amazing well to follow their passion, yet also get ample down time. Plus they show the value of being in a union, as the pay rates help combat some of the inherently-exploitative nature of the film industry for up and coming actors.
But to continue to see so many A-listers happily shill for terrible, anti worker companies just depresses me about what kind of future workers can have. The theory is that when you are financially valued appropriately, you can choose your work and act more morally, thereby forcing corporations to become better in order to get you to work for them. But these commercial spots just show that when you start making real money, you wind up crossing over to the capitalist mindset. These actors do not need the payday from Amazon or crypto. Larry David created Seinfeld and earns hundreds of millions from a show created over thirty years ago. Yet even though he has no want for anything in life, he will still happily prop up a fraudulent industry that's terrible for the environment, all for a quick buck.
These ads sway public perception. Despite Amazon being terrible for workers, they still have a very positive perception among the general public, and these celebrity-endorsed ads are part of the reason why.
I still like to believe anti-work movement is about the capitalists versus the labor, but more and more I feel that it's actually rich vs low and middle class (ie the winners of capitalism vs everyone else).