So the other day my 5yo son was asking if I could play a video game with him when he got back from school, and I was like, “I hope so, but it depends on this call I have for work and if it goes over time.”
He replied, “Don't trust work.”
And look, he's 5, so to him this was an instance-specific comment cause he wanted to play Mario, but for me, I'm like, “Hey, yeah. I shouldn't trust work.” So I figured I'd bring it to you all in case the words of this child can help you, too.
Of course, I'm also now thinking about merch, like “Keep Calm and…” posters and black font on white oval stickers that read “DTW” for the back of your car. 🙂