ALWAYS add relevant text to reviews. I’ve noticed time and time again, that when a crappy business goes viral and the reviews inevitably start pouring in, the ones that get removed are the no-text one star reviews. A certain shop blew up last night due to an Indeed review response, and I watched its rating go from 4.5 to 1.9 to 3.2 stars. You know which reviews are still up? Exactly.