“We live in a cruel world. I will tell you how cruel it is. One of the first questions that we face whenever we meet somebody new is “what do you do“? And according to how you answer that questions people are incredibly pleased to see you or a little bit fearful and just leave you alone. And you know that you are not going to get the respect, the kindness, the honor, that all of us crave, because you have not performed well enough in a very fast moving, very competitive capitalistic economy” – Alain de Botton