I have a friend who works in a small chain retail store. He started an initiative to have the upper management like region managers, store managers, CEO and such people to write thank you notes to the staff. Like a quick hand written note to thank them for working hard. Ya know, at least acknowledge that they are the reason that anything gets sold. Upper management was fighting every step of the way “It takes too long” “do I really have to include X every year?” These people really spent more time and effort complaining about thanking people rather than just doing it. It’s not even much money, literally just acknowledging that they work hard and they can’t even do that.