Company's are motivated by money, most company's make bank and most jobs in the UK don't pay enough I have seen jobs for 20k a year in a city in the UK.
I do know that is not enough to live on monthly, what about Hard work? Hard work does not guarantee a raise.
What about starting a business? In my own experience It's hard to make money for most people in the marketplace a product has to be different from the other product with good branding.
I was brought up poor, I educated my self on business and how to run a legal entity and keeping up with the company accounts.
Most people that are well of commonly have been at the company for 30 year's and most of them own houses that most people can't afford because wages in the uk aren't keeping up with the cost of living.
Find a perfect logo is hard It requires, market research each day and to see what logo's what company's are doing.