“Bachelors of XYZ”, 1pt font, 0% opacity, and place the text in a random white spot on the template. Invisible to human eyes, but visible to ATS systems.
I never went to university, and a degree is not the end-all-be-all to live a good life and make good money. But apparently lots of companies in the USA disagree, with my resume not even being looked at if it doesn't say the word “University” on it.
So I said “fuck 'em!” and decided to add those keywords and make them invisible to the naked eye. My response rate has improved a decent amount since I started doing this (not a great amount, maybe 30-40% more responses if I had to guess).
I should also mention that I still remain honest about my background/skills in every interview I attend. The only reason I do this is because it helps gets past the bullshit robots that companies use to filter out good candidates.
Fuck ATS systems.
EDIT: Pro tip: Add as many buzzwords as possible using this method. Do whatever it takes to get your resume in front of a live human!