Hear me out – I work at a brewery and we have an extensive merchandise selection to pick from; it’s overwhelming and there’s too many options and it’s all hanging on a wall behind a counter so people just can’t pull something off a rack. The employees must assist in showing the merch.
Anyway, we aren’t paid any extra to sell it and 95% of the time people do not tip on merchandise sales. The markup on most of the items is 100% or more (let’s be honest, it’s literally the cheapest Gildan t-shirt with the logo, so of course it’s a $35 shirt now, right? But that’s a different post for a different day). If I was incentivized on earning 10% of all merchandise sales (hell, even on just the gross profit) I would sling that merchandise so much more, and the owner would make more money in sales. I may even sell it outside of work.
My question is why don’t more places consider this?