Dutch Newspaper delivery has to be done before 7:00 in the morning and they aren't open about the wages but its around 9,70 euro / hour if you manage to work as fast as they expect you to do, for they pay per delivery. They effectively ask you to work hard in the night shift for ~minium wage, and don't offer enough hours to earn a living. This surprisingly isn't that popular.
They could just fix their wages or the working conditions. Instead they chose to offer a one time 1000 euro bonus for every new employee and only tell you in the small print that you have to remain working there for at least half a year to get the bonus. Their current employees only get the 1000 if they manage to find some new person who applies for the job, and the media (most of them benefit from low cost delivery) only focusses on the 1000 euro in their articles.