Wanting honest and statistically significant customer feedback is good business.
High pressure tactics to give perfect reviews need to go. I've never personally worked at one of these places, I just can imagine the type of culture it creates.
Example: My car dealership asked for both a survey and a Yelp review. The salesperson said he loses income for every review he gets that isn't 5 Stars. Are you f^ing kidding me? I am now to blame for their employees' compensation?
This pressures customers to lie, defeating the purpose of the reviews.
Why do we even expect anyone to get a perfect score? Nobody is perfect. Gimme a break. If everyone is a 5/5, then something's wrong with the scoring system.
The dealership constantly called, texted, emailed and mailed stuff to me, insisting I fill out the survey. I contacted them and asked them to stop contacting me by all means. I logged onto my online account and changed my email address to one I don't check; they changed it back. Repeatedly. This amounted to multiple contact attempts per day for months. I finally answered the survey by giving them the lowest possible score on every single question.
In addition to the above, the salesperson offered me $25 to give them a perfect Yelp review. I forwarded this to Yelp because it violates their TOS, and the dealership was suspended from Yelp entirely.
I blocked the dealership in every possible way and told them I would never be doing business with them again because of this behavior, the dishonesty it breeds and how horrible it must be for their employees. The calls and mail continued. They would use a different phone # each time.
Each time there was a repair that the dealership had to do, the demands for 5-Star reviews restarted.
It's 5 yrs later and they just stopped recently, when I told them I had sold my car.