“It's not about the money, we want to hire people who are in it for more than just the money” they say.
Agree immediately and ask what else is in it.
“Oh, I definitely agree, I want more out of this job than just money. Are we talking part ownership here? What are you offering other than money?”
“Uhh. Actually, we're only offering money as compensation.”
“Okay then, now that we both agree it's only about money…”