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Antiwork

PSA: Companies use influencers to maintain public image. Here’s how to hurt those ad dollars at work.

Corporations spend mega money working w IG and TikTok influencers to sell product and maintain public image. These brands choose these influencers because they know that’s their audience. We have massive opportunity to ask these influencers publicly via comments on their ads why they are supporting companies who are massively underpaying workers. You can find public personas who are doing ad partnerships for these corporations by looking up #[brand]partner. Walmart = #walmartpartner Kroger = #krogerpartner Trust me. I used to work in marketing and if we contribute massive negative sentiment via ads it’ll scare away influencers from working w those brands and it’ll make its way up to the C-Suite. If someone has a sample script we should use, share it below. Maybe something like: This company is a known wage thief, underpaying hundreds of workers. We call on you to stop supporting wage theft and only support companies that…


Corporations spend mega money working w IG and TikTok influencers to sell product and maintain public image. These brands choose these influencers because they know that’s their audience. We have massive opportunity to ask these influencers publicly via comments on their ads why they are supporting companies who are massively underpaying workers.

You can find public personas who are doing ad partnerships for these corporations by looking up #[brand]partner.
Walmart = #walmartpartner
Kroger = #krogerpartner

Trust me. I used to work in marketing and if we contribute massive negative sentiment via ads it’ll scare away influencers from working w those brands and it’ll make its way up to the C-Suite.

If someone has a sample script we should use, share it below. Maybe something like: This company is a known wage thief, underpaying hundreds of workers. We call on you to stop supporting wage theft and only support companies that pay adequate living wages.

Let’s make it impossible for brands to find influencers willing to risk their public image to support crappy companies.

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