Keys to power…words like freedom, options, choice evoke a power of possibility far beyond the reality of the benefits they entail. When examined closely, the choices we have in marketplace, elections and our jobs tend to have noticeable limitations. They are often a matter of a choice simply between A and B with the rest of the alphabet out of the picture. Yet as long as the faintest mirage of choice flickers on we rarely focus on the missing options. We choose to believe the game is fair and we have our freedom. We prefer not to think to much about the depth of our liberty to choose. This supplies the clever and cunning with enormous opportunities for deception. For people choosing between alternatives find it hard to believe they are being manipulated or deceived. They cannot see that you are allowing them a small amount of free will in exchange for a much more powerful inposition for your own will. Setting up a narrow range of choices then should always be a part of your deceptions. There is a saying “if you can get the bird into the cage on its own free will, it will sing so much more surely”.