Workaholism isn't healthy. It's a disease and it is promoted as if it's a virtue. Feeling compelled to work towards someone else's purpose to the point of exhaustion or worse, doesn't sound like a noble trait. It sounds servile and toxic. And to make matters worse, advertisers promote this as a positive attribute for us to strive to attain. We should “want” to hustle, they tell us flippantly, as if we're idiots for not seeing what they can.
If we want to attack the workaholic rebrand of “hustle culture” then it needs to be done in earnest.
Support groups for workaholics should be created. Like Workaholics Anonymous, to display in real life that there is a problem with being a workaholic. Just talking about it behind closed doors and on websites isn't enough. We're phantoms. Meme Ghosts. The only people who know this subreddit exists are the people browsing Reddit and paying attention to this sphere of public interest. That's not a lot of people.
Real life establishments need to host WA meetings. Then, it will be a searchable term on Google. It will be a real thing that people can point at to say, “oh look, we're saying workaholism is a disease now” which will start conversations. That's key. Giving people a new thing to discuss frequently enough that it might become small talk.
It has to become part of public discourse to expect that the person you're conversing with might be one of those “anti-working types” because that's how you tenderize an emotional bigot. All they have to do is get used to the idea that “people are saying working too much is a bad thing” and you've weakend their defenses. Just keep that passivity up for long enough that most of the excitable ones forget this is a war of attrition.
When you stop feeling immediate disrespect for an outsider it becomes easier to empathize with their needs, or at least what they tell you their needs are. If we can keep “being addicted to your job is a harmful but curable disease” in public discourse without getting tripped up with other demands of the working labor force, then at some point it will become similar to the current Work From Home push. Not all employers like it, not all employers observe it despite having the resources to do so, but… some of them have changed. Some of them have begun accommodating their employees by offering full or partial WFH opportunities.
What if we could get to that point with labor expectations? If employers started using “we've stopped trying to monopolize your time and we'll be 15% more respectful of you as an adult” type job posting verbiage it would create a ripple effect within industries, because if you see one competitor offering something that might steal talent away from you, you might be liable to do something similar.