Is it ok for ceo and management to keep referring to employees as ‘bodies’

Ceo of work sent out a letter and posted an article of ‘retooling our processes and bodies.’ This is not the first time I’ve heard of employees all referred to as bodies. And I’m wondering is this normal? It reminds me of a mass murder news headline . And it bothers me, like do I say something to the ceo how this is tone deaf ?