Hiring Manager: we want to hire someone who has knowledge about the latest online communication approaches. That way we could work on increasing sales and recruit more employees.
(I describe how my experience and knowledge relates to the job)
Me: Have you tried online ads, different social media sites, and SEO in the past?
Hiring Manager: No, that’s what we were hoping you would be helpful with working on for us.
(I start to shudder inwardly. This company sells huge products and should have hired a digital team 5 years ago to create ongoing digital strategies)