Aside from buzzwords such as rockstar, family, disruptive/collaborative, I think I haven't seen this mentioned yet — where a company claims to be the best, a leader, or #1 in the industry. Example: (Company Name) is one of the most exciting brands in the industry! Example 2: As an innovative and highly respected leader in the automotive industry. Example 3: We create the world’s best heat press transfers, but there's so much more to our story.
Reading those phrases absolutely turns me away from the job altogether, unless it's from an actual reputable brand/company. I want to hear your thoughts on this too.