This leads to incredible instability in workplaces as employees struggle to work with software systems that creates complexity and confusion. Upper management often doesn’t have the background or knowledge to think like a start-up to connect with their intended customers online. They may not know how to update the online presence of their business or what their website should look like. These situations can become highly emotional or people could feel insecure.
Meanwhile, websites go unattended to for years and strategies aren’t worked out. Gaining consulting or working with an agency could be helpful, but that depends on the quality and skills of such resources. Upper management may not have realistic expectations of how tech strategies could work, or understand the test-driven aspects of organizational growth in a tech environment. Conflicts easily emerge, and employees are overworked as it is.