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Asked by my company to post Reels for Amazon Gift card

Edited for anonymity. My engineering company is trying to get people like me (hired as engineers) to post Reels on our personal Instagram account about the company as a recruiting measure. It is an optional “activity”. The “compensation” offered is a 250$ Amazon gift card for the most trendy post, once every quarter. I told one of my coworker to tell them to fuck off and I am doing just that. Any thoughts? Here is the message I received: Good afternoon xxxxx, I hope you are doing fine. I am reaching out from the Communication/Marketing team because we would like to invite you to become an COMPANY_NAME Instagram collaborator by posting in your own account reels company related twice a month starting on January 2023. Here are more details: • 2 posts/month minimum • Reels (video) only if possible. • Add captions to the video if needed (the automatic ones from…

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Edited for anonymity.

My engineering company is trying to get people like me (hired as engineers) to post Reels on our personal Instagram account about the company as a recruiting measure. It is an optional “activity”.

The “compensation” offered is a 250$ Amazon gift card for the most trendy post, once every quarter.

I told one of my coworker to tell them to fuck off and I am doing just that.
Any thoughts?

Here is the message I received:

Good afternoon xxxxx,

I hope you are doing fine. I am reaching out from the Communication/Marketing team because we would like to invite you to become an COMPANY_NAME Instagram collaborator by posting in your own account reels company related twice a month starting on January 2023.

Here are more details:
• 2 posts/month minimum
• Reels (video) only if possible.
• Add captions to the video if needed (the automatic ones from Instagram)
• Can be curated content from TikTok or YouTube
• No mention of other company
• Goal: Differentiate content from the one on LinkedIn. Increase company awareness and visibility. Look young, dynamic, “cool”, share the vibe and culture of the company and the employees in it.
• Target: Mostly potential employees (young engineers)

Note: Tag company, location, university, event, colleagues and friend when relevant
Hashtag: XXXXXXXXXX, engineering, engineeringstudent, engineer, XXXX,XXXX…or other

Gift card of 250$ every quarter for the best publication (most views and/or like)

Of course it is an optional activity. Would you be interested in participating? []

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