I ran the BI dept at our start-up.
If you needed data you came to me. And I delivered. Unless it was impossible.
Because, some data is impossible; I cannot tell you specific details about specific customers.
I have an email address and a series of data points associated with it.
Age? Gender? Income? If they haven't volunteered that information I don't know it.
Well, round 4 of layoffs since 2022 started. And nobody in the executive team is talking to me. And I found out about the pllayoff second hand. And…
Yup. Two business days later I'm laid off. Company presidential calls me because I'm starting to ask colleagues point blank “Am I okay” and…
Cut. Two pay period severance. Just dumped on the streets.
Because tech couldn't get a data layer in place to make analytics useful. “You're not doing the job you were hired for”…
The worst part? I paid for myself once in cost cutting and again in ROI (SEO growth) and it didn't matter. It's cold our here.