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Antiwork

Is Google Ads Censoring Antiwork?

I think the answer is yes, maybe I'm wrong… I own a small print on demand store, and in that business the name of the game is tapping into the zeitgeist. Antiwork is a huge community, so in theory is a rich source of customers. While doing keyword research I put “antiwork” into the keyword tool and to my surprise it came up with about 27k monthly search volume, low competition, and a seemingly unbelievable $0.00 cost per click. I thought I hit the jackpot, so I created an ad campaign based around the single keyword of “antiwork”. The sales did not roll in. In fact the campaign yielded 0 clicks 0 impressions. I thought Google's business model was to sell ads? Why not sell ads for the keyword “antiwork”? Is it really that controversial? If there's any doubt you can run a google search for 'antiwork' and see for…


I think the answer is yes, maybe I'm wrong…

I own a small print on demand store, and in that business the name of the game is tapping into the zeitgeist. Antiwork is a huge community, so in theory is a rich source of customers. While doing keyword research I put “antiwork” into the keyword tool and to my surprise it came up with about 27k monthly search volume, low competition, and a seemingly unbelievable $0.00 cost per click.

I thought I hit the jackpot, so I created an ad campaign based around the single keyword of “antiwork”. The sales did not roll in. In fact the campaign yielded 0 clicks 0 impressions. I thought Google's business model was to sell ads? Why not sell ads for the keyword “antiwork”? Is it really that controversial?

If there's any doubt you can run a google search for 'antiwork' and see for yourself, no text ads being served. To be fair if you click on the “shopping” tab some stuff does show up, but for every other thing I search for Google inundates me with text and shopping ads (mostly irrelevant).

Courtesy badpad.co

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