It is an employee rewards program. Every month you can “send” 50 “points” to a different employee who you think is just swell. They can then redeem those points for gift cards and other “rewards” at a rate of 100 points per dollar.
The pricing for this scheme is $2.75 per user per month. Unless they're going for the Plus Package. Then it is $4 per user per month. I'd rather this money go to literally anything else.