I'm friends with someone who is currently employed at Ulta and boy do I gave some tea for you. She wouldn't feel safe saying this, so I'm speaking for her.
Have you ever felt pressured to give your phone number to start a loyalty account? So because the answer is yes, I'll let you in on a lil secret she told me. Ulta employees can and have literally gotten fired for having too many transactions without a loyalty attached.
If you are a person without a loyalty account and DO NOT want one, make that very clear but please be nice about it.
Or, give the number of someone who you know has or might have one.
I can tell my coworker wants to spread the message out there but I'm sure she's afraid of being terminated so that's what I'm here for
Have a great day!!