Since everyone with internet now has access to a basic level of creativity, I believe generative AI would force us to add more personal touches to our creations to set ourselves apart from the “robot” generated media. We'll be able to focus on creativity over productivity.
I wrote an article on this topic, do give it a read and let me know what you think!
https://ai.plainenglish.io/dear-natural-intelligence-why-fear-b758fe012cfa