Hey. You. If you're a CEO with a marketing team or with an ad agency, listen carefully. The following are three separate jobs with three very distinct areas of specialty:
- Paid Ads Manager
- Social Media Manager
- Website Manager
Holy shit. I'm so tired of this cycle. I feel like HR must be like “these three roles deal with computers, I'm sure we can just get away with one person who knows computers to perform these tasks in a not-laughably terrible way.”
Look. Your website is critically important to your brand and your business. It's every business's Porsche. Don't you want a dedicated person solely, 100% making sure it's performing the best and constantly up to date with industry best practices and making nice with SEO?
Your paid ads are crucial to your lifeblood flow of new and returning customers. Don't you want a laser-precision math and Google Ads nerd on that shit 24/7? Someone who can navigate cumbersome media buying platforms, do the market research accurately, and plug all that shit into neat little boxes in 300 different places? That takes a very Type-A kind of mind. Not everyone can do it.
Your social media platforms need a witty creative person who possesses the skill to create badass content and to be lightning-fast if you want your brand to be included the public conversation. Especially if you want to “be like Wendy's” (you all say you do but you're too scared to be like them on social and I'm sick of that shit too). Can't participate in a trending meme or TikTok if the creative person you hired to be creative is pouring over ad budget spreadsheets or lines of code.
I'm so over this. Everywhere I go. Every. Damn. Time.
Ope, it's 5:00 p.m. on the dot, so of course there's a Slack message from my boss. Gotta run.
Sorry. Thanks for letting me rant.