Ford says it is “at the limit” of what it can spend on higher wages and benefits, adding that going any further would hurt its ability to invest in its business.”

https://www.reuters.com/business/autos-transportation/ford-names-kumar-galhotra-chief-operating-officer-2023-10-18/ They either fail to realize that an investment in its workforce is an investment in its business, or they already know that and just don't care. What they really meant is: going any further would hurt its ability to maximize shareholder returns.