“Be a self-starter” = figure everything out yourself
“Experience preferred” = we're not going to train you
“Competitive pay” = we will pay you fifty cents more than our direct competitor
“High pressure” = incompetent leadership
“Fast-paced” = we're going to work you to death if you let us
“We're a family” = you will be micromanaged and never get a raise
“Passion” = do more work than we pay you for
“Highly motivated” = do more work than we pay you for