I work with a large organisation that has multiple locations across the state and I’m the sole social media manager there. Though I have the support of a larger media team, I’m the one who takes care of most social strategy. While I don’t create much content, I do all the posting, ads, report and providing advice to other parts of the team.
I take care of 4 platforms, post over 40 posts per months + stories, provide support to other teams that do social media for their departments, do paid ads, report every week about performance and also try to create content/ideas where I can.
Most of my ideas are not accepted as they’re deemed off brand and can’t be used in context of this organisation’s audience. I’ve proactively tried to push a lot of industry best standards but often the organisation gets lost in a few vanity metrics without diving deep into why something works and why somethings doesn’t. There is also a metric comparison where the performance is considered a success only if it is similar or better than last year’s performance rather than last month’s – which I feel is not fair since there was a different team and budget behind those metrics.
I feel a bit defeated since there’s often lot of eyes on me and expectation to hold everything up even though I don’t have much say on the content or how it goes up. I often feel like a glorified poster/scheduler.
I feel like I should move away from the place and get a different job if not better.
Is this normal amount of content or responsibilities people usually have in this job or am I right to feel burnt out?