Our company had Our company had some very bad reviews on Kununu, something like the European version of Glassdoor. The reviews were really bad, but as someone who works there, I can say that they were definitely realistic and real. Human Resources then asked kununu to delete these reviews with somw flimsy reasons, which they actually did. Then HR wrote a few more good ones.
After that, the average rating score rose and we were therefore named one of the top 10% employers by Kununu. HR then bought an advertising package from kununu including a Cup, several posters and other utensils that promote us as a top employer. They are posted everywhere in the office now.
HR is so proud and I'm sure they got a fucking bonus.