Is this the Midwest equivalent of Avocado Toast? Local news station says to eat less steak to combat grocery prices.

Here's the news segment from this weekend. Apparently, all I have to do to combat spending 40% more at grocery store is to eat less stake. Not sure of the maths on this one. https://www.kcci.com/article/inflation-at-the-grocery-store-remains-high-heres-where-you-can-save/44901266