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Negotiating Salary

What salary would you ask for given my creds? I currently work as a senior graphic designer. I'm 2 promotions and raise behind given company freezes. Bachelors degree 11 years experience (7 in current role, 4 as creative director at previous job) Main job is to output presentation and, infographic work. I also implemented motion graphics capabilities, trained the team, and have brought in additional revenue as a result. I work at a large company with over 100M revenue annually – and VERY large clients Before recent layoffs (losing 95% of our team) I managed 3 people. I am one of 3 designers left after they slashed our team of 25. I am the only designer with disciplines in a variety of areas. They're currently trying to figure out if I should transition to Marketing, Video production, or continue spearheading our design department. Exceptional reviews with recs for promotion every…


What salary would you ask for given my creds?
I currently work as a senior graphic designer. I'm 2 promotions and raise behind given company freezes.

  1. Bachelors degree
  2. 11 years experience (7 in current role, 4 as creative director at previous job)
  3. Main job is to output presentation and, infographic work.
  4. I also implemented motion graphics capabilities, trained the team, and have brought in additional revenue as a result.
  5. I work at a large company with over 100M revenue annually – and VERY large clients
  6. Before recent layoffs (losing 95% of our team) I managed 3 people.
  7. I am one of 3 designers left after they slashed our team of 25.
  8. I am the only designer with disciplines in a variety of areas. They're currently trying to figure out if I should transition to Marketing, Video production, or continue spearheading our design department.
  9. Exceptional reviews with recs for promotion every year.
    10.Recent layoffs were ill planned and we lost our CCO out of protest of the rash decision making. The 3 of us left are battling severe staffing issues to prevent issues with our clients/contracts.
  10. Located in Los Angeles

So, it's two fold – I'm personally getting the short end of the stick and that's now exacerbated by poor structural changes that have left them desperate for my help. I have leverage here and I want to get the promos and raise I deserve – what is a reasonable salary/apprach?

edit
I currently make $93k. My deserved title (director) varies between $120-$175k and the others that were not laid off are directors and make around $140k but do not have the diversity in skillset that I do and usually stick to presentation and infographic design.

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