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Unsure of point of some of these questions for my interview

I'm currently back in college as a mature student and looking for a role that accomadates that. About to have a final stage interview and have asked to prepare for 3 questions ahead of time: Please prepare a 1-2 min sales pitch for X company when presenting to a new client. Considering the current economy, what do you think the 3 biggest concerns a new potential client would have when choosing us? How can we address them? From looking at our website and services, do you have any suggestions on how we can improve our enquiry to sale conversion rate? Number 1 is fine, number 2 is a little iffy but ok I guess. Number 3 has me scratching my head. I'm going for a rather low level role, almost entry level account management but I do have about 8 years experience so maybe they are hoping to get more…


I'm currently back in college as a mature student and looking for a role that accomadates that.

About to have a final stage interview and have asked to prepare for 3 questions ahead of time:

  1. Please prepare a 1-2 min sales pitch for X company when presenting to a new client.

  2. Considering the current economy, what do you think the 3 biggest concerns a new potential client would have when choosing us? How can we address them?

  3. From looking at our website and services, do you have any suggestions on how we can improve our enquiry to sale conversion rate?

Number 1 is fine, number 2 is a little iffy but ok I guess. Number 3 has me scratching my head. I'm going for a rather low level role, almost entry level account management but I do have about 8 years experience so maybe they are hoping to get more out of me?

What do you think?

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