I think it's a great idea, but perhaps I'm wrong? Let me know what you think.
I'm the AM at my store. Part of my job (an incredibly stupid part) is to collect photos from the employees for the manager to post on our social media pages.
He wants one photo with a customer each day. If not of a customer, then of something that a customer bought.
At the end of the any month, if we meet the quota of one a day, they get a pizza party!!!1!!1
A few months went by and I got roughly one photo a week.
My boss says to me “we need to make sure everyone is asking customers for photos everyday, why aren't they doing it? It's not hard, it's just a photo”
So I said to him “it is hard, most customers don't want to have their photo taken, and it's very weird to ask them in the first place. Perhaps if they had proper incentive…”
“they get a pizza party”
“right… you know they hate them right? They don't want pizza. You can't incentivize people by offering them something they hate”
“Well then what do you have in mind?”
“Give them something they actually want. If you offered them store credit, they'd do it. There's stuff they want to buy here. A pizza party costs about $60, so change that to $60 store credit. It's win/win, because a $60 pizza party loses you $60, but $60 store credit loses you only the cost of the item(s), which is less. There's so many ways to do it as well, you can make it that the person who takes the most photos gets to have the entire $60, or you could make it $2 a photo and cap it at $60, that's 30 photos so one a day. You can't lose. You get what you want, they get what they want, you spend less money”
“Nah, that won't work, they'll never go for it”
“I actually asked them if they would try harder for photos if this was the case, and they all enthusiastically said yes” (100% true)
“…nah, we'll stick with a pizza party. It should be enough”
It's been two months since I shared that idea, and guess how many photos they've taken since I was told “no”.